Everyone can help, that’s really the good news.

There are three elements in any global or regional conservation debate. The public and civil society (that’s us NGOs) is the biggest, but sometimes, it feels, the least powerful in our democratic system. Next in the league of ‘power’ is Government and business, which sometimes vie for the ‘honour’ of being the most influential between them.

Traditionally business has been seen as the enemy of the environment because the bottom line was always the final cash balance, but the truth is there are a new generation of commercial entities that whilst seeking to make money, are also defining their bottom line in terms of sustainability and the benefit they bring to the world around them.

You will know that we work with Sea Life and Merlin Entertainments and their strong commitment to conservation, but a new breed of conservation-led business people are developing outside of the classic conservation field. We have a great working relationship with the team at Profile Technology Services Ltd. The dedication and commitment of this team of business people has made real difference to WDCS conservation efforts.

In a similar vein companies such as Surfspots-GPS are ploughing a successful approach to linking industry (in this case the leisure industry) and conservation. Global Oceans LLC, owners of Surfspots-GPS, is a company that is marrying its love of surfing and extreme sports with a love of the ocean. Its message is one of conservation whilst appreciating the world’s oceans.

Yes, people will also make money, but it’s the kind of thinking that will change companies for the better and mean that conservation becomes part of our everyday lives, rather than a luxury.”

WDCS.org
Posted by Chris Butler-Stroud in CEO at 15:16 | International Chief Executive

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“Many thanks go out to Chris for his kind acknowledgment- it is truly very much appreciated,” says Patricia Albane of Global Oceans.

Surfspots-GPS looks forward to working with WDCS and others to continue raising awareness to the absolute importance and urgency of preserving our precious oceans, beaches and marine life – a Global Oceans’ Worldwide Conservation Campaign.

Surfspots-GPS integrates a highly-visible water sport with a global conservation campaign featuring educational articles and links jam-packed with environmentally and conservation rich news into people’s everyday lives, published daily in our Surf News. This provides us a great platform to further expand worldwide conservation efforts spanning across all generations delivering a combination of raw content to an overall ocean and marine life loving audience.

Surfspots-GPS

   

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